The guest/customer is the focus of the Verkehrsbüro Group

Composed 12 March 2021

In CRM, Customer Experience, Customer Journey, Integration Solution, N E W S

Customer Data Management is the key to success and the basis for possible campaigns and addressing a guest/customer as such. On the basis of the Oracle Customer Data Management Platform, in combination with the Oracle Integration Cloud, our joint journey will soon begin at the Verkehrsbüro Group. The development of a golden record and the connection to various IT applications (partly without a real API) are in the foreground here.

The Verkehrsbüro Group is Austria's largest tourism group. With more than 3,000 employees, it stands for over 100 years of experience. With brands such as Austria Trend Hotels, Ruefa, Eurotours International and Verkehrsbüro Business Touristik, the group offers a wide range of tourism services for private customers, corporate customers and public institutions.

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customer experience, integration, primeone, references

Marcel Niedermöller