Frequentis Marketing opts for Oracle and primeone
Automation plays a major role in the organisation of work at Frequentis - not only within the marketing department, but also in cross-team cooperation with sales. We have therefore set ourselves the following goals: With the help of an automated platform, the marketing department can address the various target groups more efficiently and better evaluate their interest. Moreover, marketing and sales can jointly define categories and criteria in the context of lead generation that are relevant for the successful sale of a product. These are all important drivers of the project as such for us. After an intensive selection process, we finally decided on Oracle Marketing Cloud and primeone business solutions as our implementation partner. The kick-off for this project took place a few weeks ago. We were already able to successfully complete one of the first milestones in our defined go-forward plan and are looking forward to a positive course of the project with confidence.
Frequentis, a listed family-owned company headquartered in Vienna, is a global supplier of communication and information systems for control centers with safety-critical tasks. Frequentis develops and sells such "Control Center Solutions" in the segments Air Traffic Management (civil and military air traffic control, air defense) and Public Safety & Transport (police, fire, rescue services, shipping, rail). Frequentis has a global network of branches, subsidiaries and local representatives in over 50 countries. The high-tech company's products and solutions can be found at more than 500 customers in around 150 countries.