Frequentis attaches great importance to automation in the organization of work, both in the marketing department and in collaboration with the sales department. A key requirement was to create a platform that would enable marketing to address target groups more efficiently and better evaluate customer interests. At the same time, cooperation between marketing and sales in the area of lead generation was to be improved in order to define common criteria and categories for successful sales transactions.

After an intensive selection process, Frequentis opted for the Oracle Marketing Cloud and us as its implementation partner. The Oracle Marketing Cloud offers a comprehensive automation solution that enables Frequentis' marketing team to efficiently manage targeted campaigns and analyze customer interest in detail. Close collaboration between marketing and sales is promoted through shared lead scoring criteria, which increases the effectiveness of the sales process.

Although the project is still in its infancy, we have already successfully reached one of the first milestones. The defined go-forward concept shows that Frequentis is well on the way to achieving the goals it has set itself. The initial results confirm the positive direction of the project and the team is looking forward to the coming phases with confidence.

Over the next few months, we will continue to drive forward the implementation of the Oracle Marketing Cloud to enable Frequentis to address its target groups even more precisely and further optimize the sales process through data-driven decisions. Close collaboration between marketing and sales will play a crucial role in ensuring the success of the project.

Frequentis and we are working closely together to lay the foundation for long-term success through automation and better collaboration between marketing and sales. The choice of Oracle Marketing Cloud as the platform and us as the implementation partner was crucial to achieving Frequentis' ambitious goals and ensuring a successful project.