Customer Journey

Join us on a Customer Journey Mapping Workshop. Slip into the shoes of your customers for a moment and consciously go through a customer journey on different channels they might use during the complete customer lifecycle. Learn how your customer is doing in the individual points of interaction.

Decide with your team where there are “weak points” and develop strategies to improve the Customer Journey. We evaluate people, tools and systems with which your customer comes into direct contact, as well as areas with which your customers do not interact directly.

All this with one goal in mind… to create a new and improved Customer Journey in the end.

What is a Customer Journey?

Customer Journey refers to the interaction points (touchpoints) of a customer with you as a brand/company. Since the Customer Journey is mostly over a longer period of time and via various channels (web, mobile, social, etc.), there is a very high risk of a disruption in the Customer Journey, which often leads to a bad customer experience. Here we talk about “Moments that matter”.

These are exactly the points in the Customer Journey, that should be looked at specifically.



How do i find the “moments that matter”?


With our Customer Journey Mapping Workshop we offer you the opportunity to learn the methodology in a simple and almost playful way and to slip into the shoes of the customer. In principle, Customer Journey Mapping is a journey of discovery that helps organizations uncover weaknesses in the customer experience and supports the formulation of solutions.

The methodology was developed by Stanford University and includes a step-by-step approach, which we would like to develop during one or more workshops.