Marketing must be simple. And create impressive customer experiences. Centrally tunable cross-channel interactions, results analysis and engagement of the right target group help you achieve this.
Cross-channel marketing: align relevant customer experiences across all marketing channels (web, email, social media, push messages, etc.) and use real-time behavioural data to consistently deliver relevant content.
Content marketing: Create high-functionality customer personas to deliver the right content to the right people.
Lead Nurturing: Improve your sales success and convert leads only after a certain lead score. Relevant and timely messages help you to do this. Provide your sales team with the right information depending on the stage in the buying process. Appropriate content for emails and landing pages tailored to different target groups, industries or territories help to always provide relevant content.
With social marketing, you have a comprehensive tool for social media at your disposal. Follow posts, publish relevant content and analyse your social media data to increase your sales. Successful social media marketing not only influences buying decisions, but also acts as a referral source.
Present your brand from your best side.
Features of the Marketing Cloud
- Personalised experiences, news and advertising across all channels
- Find the ideal customer who will endorse your products and services.
- Consolidate and clean up
- Complete and enrich
- Coordinate and share
- Collect, activate and analyse marketing data to achieve better business results
Create the ideal customer
To find the ideal customer, it is important to offer personalised customer experiences. Because only through targeted marketing measures can this customer be addressed and become the ideal customer.
Ideal customers buy consistently, increase sales and endorse your brand.