LIWEST, the leading provider of TV, high-speed internet and fixed-line telephony in Upper Austria, provides around 139,000 customers with digital services. Under the motto "We accompany your digital flight of fancy", LIWEST lives digital technologies every day. Lead management has become a central component of its digital strategy. The aim was to efficiently generate, evaluate and score qualified marketing and sales leads in order to address customers with relevant content at the right time.

To overcome this challenge, we implemented the Oracle Marketing Cloud at LIWEST. Thanks to the solution's comprehensive functionality, leads can now not only be generated, but also accurately evaluated and scored. Within just a few weeks, we were able to help LIWEST send out their first personalized emails. This enabled them to quickly start targeting their customers, making a significant contribution to their business success.

By implementing the Oracle Marketing Cloud, we were able to enable LIWEST to systematically generate and evaluate qualified marketing and sales leads. The lead scoring functions help to prioritize customers according to relevance and potential so that the best content can be provided at the optimal time. This has not only increased the effectiveness of marketing campaigns, but also significantly optimized the sales process.

LIWEST will continue to expand marketing automation in order to communicate with its customers in an even more targeted and efficient manner. Together, we are examining how further automation processes and personalized campaigns can be developed to strengthen customer loyalty and increase sales.

The collaboration between LIWEST and us shows how digital technologies can be successfully used to drive business success. The implementation of the Oracle Marketing Cloud was a decisive step in enabling LIWEST to reach its customers with relevant content at the right time and thus lay the foundation for further digital success.