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End customer:
Greentube Internet Entertainment Solutions GmbH

Implementation period:
2 months

Products:
Dynamics 365 Sales

Optimization of sales processes at Greentube through Dynamics 365 Sales Hub

The challenge

In digital sales, the process can be far more complex than in traditional retail sales. At Greentube, the conclusion of a contract is often only the first step, while the actual sales and marketing of the products take place during ongoing operations. The challenge was to efficiently coordinate the various sales levels and fields of action and to digitize the internal documentation and sales processes. With a growing number of B2B customers, it was crucial for Greentube to maintain an overview of sales information and to manage processes in a centralized and efficient manner.

Our solution

After an intensive selection process, Greentube decided to introduce Dynamics 365 in collaboration with us. The implementation of the Dynamics 365 Sales Hub enabled Greentube to control the entire sales process centrally and manage all relevant information about customers and potential customers in one place.

For Greentube, it was crucial to have an experienced partner at their side who could guide them through the project with the right questions. With our expertise, we were able to ensure that Greentube's specific requirements for the standard software were implemented in the best possible way. Dynamics 365 also offers the flexibility to adapt the solution quickly and intuitively, which was very important for the digitalization of the sales structures.

The results

The introduction of the Dynamics 365 Sales Hub has helped Greentube to centralize sales information and optimize internal processes. The sales department is now able to efficiently collect and analyze customer-related data and integrate it into the sales process. In addition, the solution enables better tracking of leads and analysis of customer and performance data to make informed decisions.

The future prospects

As a next step, Greentube plans to implement the Dynamics 365 marketing solution to unify the sales and marketing processes on a common database. This integration will help Greentube to manage all information about potential customers in one place and increase the efficiency of its marketing activities. The aim is to further improve customer loyalty and make digital sales even more targeted and successful.

Conclusion

The collaboration with us and the introduction of Dynamics 365 have enabled Greentube to successfully digitalize its sales structures and create a central platform for managing sales information. With the planned addition of the marketing solution, Greentube will be able to gain even more comprehensive insights into the behavior of potential customers and make the entire sales process more efficient.