Successful lead management at LIWEST thanks to Oracle and primeone

 In Customer Experience, Marketing Solution

With a very high-quality and continuously growing network, around 139,000 customers are currently supplied with TV, high-speed internet and fixed-line telephony by LIWEST Kabelmedien GmbH. LIWEST is thus number 1 in Upper Austria.

"We accompany your digital flight of fancy"
is not only the motto, it also drives every employee to live and implement digital technologies every day.

One of these technologies has also become the topic of lead management for LIWEST. For LIWEST, this means qualified marketing and sales leads that are sent via the Oracle Marketing Cloud and can be evaluated and scored very precisely.

"Thanks to the implementation of primeone, we were able to send the first mails after only 3 months, thus ensuring a significant part of our business success. We are now able to provide our customers with the best content at the right time," says Ramon Dawari, Product Manager at LIWEST Kabelmedien GmbH.

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